New products are appearing on the market all the time, competing for market share. This means time is valuable in such a competitive environment. The development of product strategy is always a worthwhile endeavor. Eventually, your business will hit a growth plateau. Market trends may change due to new competitors, changing consumer behavior, or a shift in market trends. No matter the reasons, this is the time when you’ll need to examine new strategies to increase your revenue. Maintaining a healthy growth curve can be achieved by improving your existing products or creating fresh new ones that have a market demand. What is a Product Development Strategy? It involves planning and developing new products , or upgrading current products, and then launching them into an existing market. The strategy is particularly useful in SaaS, where differentiators are critical to maintaining a competitive edge. Researching the market and consumers, conceptualizing, building, testing, launching, and